Life is the main value on the Earth. We are aimed at preserving and improving it!

• Ambitious, maximum, high, hard to attain targets fill life with special meaning and significance.
• Everything that leads to victory (achieving goals, winning), should be done:
  • everyone of us, by setting goals, gains the power and the right to do everything to achieve this goal “WHATEVER IT TAKES!”.
  • while EVERYONE in the company is prepared for such behaviour and accepts it.
  • we display perseverance, ingenuity and innovative approaches, PARTICULARLY in situations where there are difficulties and obstacles.
• We are guided by the principle of: “Soft on people, tough on problems”.
• Having accepted the task (purpose), we begin to act immediately, without waiting for additional instructions, working out what needs to be done and taking initiative.
• The value of any activity or process is its RESULT.
• We are guided by the principle of:
  “SOFT ON PEOPLE, TOUGH ON PROBLEMS”.

• Partnership is the essence (core) of building a business in our Corporation; it allows us to not only achieve high results, but OUTSTANDING results.
• We understand partnership as relationships that help (lead to) MUTUAL STRENGTH and to the achievement of the goals of EACH of the partners.
• We cultivate Partnership relationships in all areas of our interaction (environment): EMPLOYEES, CUSTOMERS, SUPPLIERS, SOCIETY.
• We participate in projects of PUBLIC and social development, as well as environmental protection projects in the countries (territories) in which we do business.
• We promote the involvement, development and realisation of the creative potential and talents of our EMPLOYEES, CUSTOMERS, SUPPLIERS, as well as improving their welfare.
• We create opportunities for our employees to form a decent level of wealth including eldery age.
• We cultivate high ethical relationship standards:
  • RECOGNITION of achievement and GRATITUDE.
  • PASSION (inspiration) and INVOLVEMENT in any matter we are involved in.
  • Honesty, speed, understanding and positiv of internal communications.
  • Problems are not ignored, they are openly discussed and transformed into TASKS.

COOPERATION is seen as the COLLECTIVE SOLUTION to achieve a jointly determined goal (it is more than just the EXISTENCE of a common goal), and as an active bilateral or multilateral CONNECTIVE PROCESS that enables more RESOURCES to be mobilised to the benefit of ALL stakeholders